The Indian Over-The-Top (OTT) entertainment ecosystem has undergone a remarkable evolution over the last decade, developing into one of the most dynamic, high-growth digital markets globally. Sitting at the forefront of this digital shift is SonyLIV, the pioneer video-on-demand streaming service launched in 2013 by Culver Max Entertainment (formerly Sony Pictures Networks India). While competitors across the landscape have engaged in aggressive, burn-heavy price wars over mas